DNP’s new loyalty reward program

DNP IMS America Corporation (DNP), a manufacturer of thermal transfer ribbons for barcode, facsimile and dye sublimation printers, has launched a new loyalty program entitled D2D (Dedicated To DNP).  This program is designed to reward VARs who are dedicated to promoting and using DNP’s line of thermal transfer ribbons. 

‘Our number one goal is to add value to all DNP customers—not just the top two per cent, by providing products and services that facilitate the business and profits of our partners,’ says vice president of sales and marketing, Brett Cameron. 

D2D began with the launch of DNP’s new password protected website, http://www.dedicatedtodnp.com/. This website offers three primary sections, Brand Central, Tools & Resources, and Promotional Outlet.  Under Brand Central, users can download generic product literature and direct mailers about DNP’s thermal transfer ribbons.  There is also an option to create your own material where users can customize DNP mailers and literature for their own private use. The Tools & Resources section is packed full of competitive technical information about DNP’s products, including an expanded version of the popular OEM Printer Guide.  Finally, the Promotional Outlet allows users access to special pricing on overstocked inventory, as well as, participation in monthly promotions designed to build customer loyalty.