Edale Open House ‘exceeds expectations’

More than 100 industry figures attended UK printing press manufacturer Edale’s first-ever Open House event, which was held to officially open the company’s second unit.
 
Opened by the local Mayor and Mayoress of Fareham (pictured, above, with Edale managing director James Boughton), attendees were able to mingle amongst a table-top exhibition of 20 key suppliers to Edale, including Alphasonics, API Foil, Asahi Photoproducts, Creation Reprographics, Cheshire Anilox Technology, Daco Solutions, Domino, EskoArtwork, Fiberweb, GEW, Herma, JM Heaford, IST, Lake Image Systems, RotoMetrics, Tesa Tapes, Vetaphone, Xeric Web Drying Systems and Zeller+Gmelin. The BPIF and EFIA also had a presence at the event with John Bambery, chairman of the BPIF, kicking off the day’s series of presentations.
 
The Edale Open House event gave the printing press manufacturer an opportunity to showcase some of its latest technologies, including the modular FL-350 flexopress (pictured, below) and Gamma scratch card line, an eight-color machine which has been sold to an overseas customer for the production of pre-paid telephone scratch cards. Other machines available to view were three Beta modular flexopresses and the Alpha compact flexopress.

Jeremy Westcott, Edale sales and marketing director, said: ‘For a first event, this really exceeded our expectations; we had over 100 people attend the day made up of customers, potential customers, suppliers and press.
 
‘We are thrilled with the initial success the Open House seems to have brought. It was a day to open the doors of Edale and show people how Edale work, what we have managed to achieve with the opening of the second unit, and also the wide range of products that we can offer. It was great to be able to have our suppliers and also our worldwide network of agents attending a day like this.’
 
The Open House also made up one day of Edale’s distributors training schedule, giving them the chance to increase knowledge on not only Edale products but also those of their suppliers. The second day of their training saw the sales and marketing team give the distributors a talk on Edale’s objectives for 2012, as well as a full technical presentation on the FL-350 from senior designer Glen Whittington. This was tied in with hands-on print training on the FL-350 machine in the showroom, which saw the distributors competing against each other on the Pit Stop Colour Change Challenge.

Photos from the Open House can be found on the official Edale Facebook page, or by clicking here