Creative Printing Press signs GM finishing line deal at Labelexpo

Creative Printing Press has signed a contract for GM's DC350Flex+ finishing line with digital varnish and foil capabilities at Labelexpo, marking the Jordan-based company's entry into premium embellishment labels for beauty, personal care and luxury products.

The deal was facilitated by Maher Dakkouri, CEO of Sixth Dimension, GM's regional distributor.

'We are proud to bring the DC350Flex+ to Creative Press, marking a new chapter in embellishment and luxury label production for the Middle East,' commented Dakkouri. 'This agreement is more than just a sale, it's the beginning of a transformative journey for the region's label industry.'

The investment marks Creative Press's entry into a new business area, focusing on high-end label finishing for luxury brands across the Middle East region.

The DC350Flex+ finishing line will enable Creative Press to offer advanced embellishment capabilities, including digital varnish and foil finishing, to serve the growing luxury packaging market in the Middle East.

Present at the signing were Mohammad Farhan, partner at Creative Printing Press, and Saif Farha, digital department manager, alongside Dakkouri and his team, including Mohammad Abseh, sales manager, and Ibrahim Alsmady, service manager. Uffe Nielsen, CEO of GM, also attended the agreement.