Goliath tags to monitor POP displays

Checkpoint Systems of New Jersey has made an initial minority investment in Goliath Solutions, a start-up developer of RFID-based technology for point-of-purchase advertising targeting the grocery, chain drug, mass merchandising and convenience store channels of trade.

Annually, consumer packaged goods companies (CPGs) spend some $17 billion in trade development dollars to produce, distribute and monitor their promotional displays and signage to increase sales.  However, about 50 per cent of the time, their displays are not deployed at the correct time in a consistent manner.

Goliath RFID tags enable automatic monitoring and proof-of-placement when the display is positioned at the intended location.  A wireless network of in-store readers continuously monitors POP status and relays that information back to Goliath’s central database for secure access by authorized CPG companies and retailers.  When data indicates that the display has not been deployed, or been moved or dismantled prematurely, Goliath’s web-based, fully-automated compliance and notification system alerts the CPG.
 
This $2.5 million investment is a part of Checkpoint’s larger investment strategy to innovate and grow RFID based solutions that support consumer product brand owners and retailers from source to shelf.  Checkpoint will make design engineering, manufacturing, and field service resources available to Goliath to help drive its growth into the retail market. 

Robert Michelson, president and CEO of Goliath Solutions, says: ‘Checkpoint’s name is synonymous with RFID leadership.  Having them as our business partner will bring synergy to both our businesses and offer greater value to our customers.’