I.D. Images educates distributors at seminar

I.D. Images held its semi-annual Label Seminar on May 7, 2009. The day-long seminar held at I.D. Images’ facility in Brunswick, Ohio, USA, is designed to educate its distributors on the variable information printing (VIP) market and its related label technologies and applications. In addition, the seminar covers I.D. Images’ products, services and capabilities. Armed with this information, the distributors are better prepared to provide their customers with label solutions.

The typical distributor carries thousands of different products and in most cases labels are a very small part of their overall product mix. Yet, nearly all of these distributors’ customers utilize label media for product identification, shipping, inventory tracking and control and countless other applications. No product or package is complete without a label.

I.D. Images claims that the average distributor that goes through the seminar grows its label business by USD $80,000 per year.

Each seminar is dedicated at educating its attendees on the market as well as other key topics including; label constructions, label and printing technologies, ribbons, selling tips and applications. Education is the first step; I.D. Images further supports this initial education by providing other services such as making joint end-user sales calls, phone support for product and application questions and marketing services. The marketing services include private branded collateral and e-mail marketing campaigns.