Label Traxx expands presence in LATAM

Company intensifies growth strategy with local appointments, product innovations, and strategic pricing model

Company intensifies growth strategy with local appointments, product innovations, and strategic pricing model

Company intensifies growth strategy with local appointments, product innovations, and strategic pricing model

Label Traxx, a provider of print MIS/ERP solutions for the labels and flexible packaging segment, today announced the company's commitment toward growth in Mexico and throughout LATAM.

The commitments involve appointing a dedicated sales executive located in Mexico City, Isaac Velasco. Velasco, with his digital print experience and proficiency in cost and profitability analysis for the local HP/Indigo channel, brings significant value to Label Traxx. His previous consulting experience with KPMG throughout LATAM, specializing in supply chain, demand planning, and auditing, is an asset.

Elías Álvarez, based in Guadalajara, has joined as a dedicated product support and implementation specialist. His seven-year tenure at MCC Wine and Spirits as a product engineer, combined with the support from the full team throughout LATAM and North America, enhances the company's service delivery.

Label Traxx participated in Labelexpo Mexico from April 26-28, where it interacted with dozens of customers and potential clients. The event reinforced its commitment to the region and highlighted its focus on recent product innovation.

The company introduced a subscription pricing model to the region, eliminating the large capital outlay previously required and making Label Traxx more accessible to independent converters. The company also unveiled recent product innovations designed to improve user experience, data access, and the ability to integrate with other software, including local accounting systems. Visitors at Labelexpo Mexico got their first glimpse of Label Traxx V9.

'Label Traxx has been successful and growing nicely in the region with active customers since 2011', said Rob Mayerson, president of Label Traxx.

Mayerson observed that social, economic, and industry trends all indicate accelerated growth in the region. Label Traxx is well-positioned in the region and the hemisphere to assist the industry it knows so well.

Label Traxx is committed to investing heavily in the product to ensure leadership in the labels and flexible packaging ERP/MIS space. Two major enhancements are set to be released in the coming months.

First, the cloud data warehouse will provide secure, online access to real-time data. Label converters will benefit from standard business intelligence dashboards or have the freedom to use their own.

Second, the Cloud API will be a public, documented API enabling label converters to integrate Label Traxx with other applications. Common examples include integration with accounting systems, CRMs, e-commerce, shipping and product labeling systems, and external warehouse management systems.

The company recently introduced a brand-new sales portal designed to streamline the workflow between estimators and sales reps. Jennifer Matt, founder and partner, added that the sales portal streamlines the process of capturing and conveying specifications, requesting pricing, estimating, and quoting.

With 30 years of expertise serving 500 worldwide customers, Label Traxx aims to improve business outcomes by building software people want to use.