Following a meeting during Labelexpo Europe 2019, South Africa’s Polyflex has been named as the African representative of the Global Premedia Network (GPN).
The GPN was established when US and European pre-media providers, CSW and Marvaco respectively, began a collaboration aimed at offering multinational brand owners an option for managing and procuring high-quality and consistent packaging pre-media services.
Having appointed Polyflex as the African connection, repro houses in Brazil and Singapore have subsequently been appointed to represent the South American and Australasian markets respectively.
Marek Skrzynski, technical director of CSW said: ‘Facing the growing complexities of multiple cultures, languages, legal systems and packaging regulations, international brands need to pay increasing attention to packaging developments. As a global network of well-aligned partners, GPN offers a vantage point from which to identify and provide the most advanced, end-to-end solutions, bridging the communication gap, and successfully transcending technical, geographic and cultural boundaries.’
‘We've chosen partners who are leaders within their geographic territories, and who share our commitment to ensuring that mutual customers have access to the most efficient, cost-effective and comprehensive service, regardless of where in the world they're producing their packaging,’ added Kai Lankinen, chairman of Marvaco.
Polyflex managing director, Brett Pollock, is excited to be a partner in this global initiative. ‘Our multiple manufacturing locations across the African continent and long-standing position as an innovative leader will help GPN's customers extend their reach into the world's fastest-growing economies,' he says.
According to Brett, Polyflex’s strength within the network is that it can deliver pre-media across the African continent. For instance, if a customer develops a brand in South America and wants the artwork delivered to Uganda, Polyflex can be responsible for handling that. Additionally, when a South African customer wants to launch a product in the US market, Polyflex will manage the pre-media locally and ensure the file is delivered to CSW, its GPN partner in New York.