Asda renews X-Rite ColorCert contract

Asda uses the ColorCert to manage packaging, color and consistency across its 12,000 SKUs and multiple print suppliers. Its print specialists are able to monitor print quality and see the data for each press run in an easy-to-understand dashboard with objective and consistent metrics.

Asda brand packaging is printed globally across a variety of suppliers, print processes and substrates. Five years ago, the supermarket chain adopted the ColorCert Suite across primary and secondary packaging printers. Following a successful implementation and significant increase in print scores, Asda also implemented ColorCert with their POS print provider.

Today, a majority of Asda’s approved printers have installed pressroom tools and report data directly into the ColorCert Scorecard Server. Asda sets tolerances for process colors, brand colors, overprints and gray balance to ensure process control. Printers are able to evaluate and monitor their own print quality. According to Asda, ColorCert improves printer performance, reduces rejects, and significantly saves time and costs. 

‘Implementing ColorCert has given us the tools to focus on color and consistency,’ said Jason Gilmartin, senior print manager at Asda. ‘As brand owners, we can measure print quality based on agreed criteria and data rather than subjective opinions, which helped to further improve relationships with our approved printers as we clearly define and agree our expectations.’

‘Asda was the first UK retailer to implement a print quality program, and their results have driven a change throughout the UK packaging market,’ added Cindy Cooperman, vice president, brand global strategic accounts at X-Rite. ‘Asda’s continued investment and commitment in the ColorCert Suite is a testament to the success of the program. We are very pleased to renew our contract and build upon this long-standing partnership.’