Bobst announces new organizational structure

Bobst has introduced a new company structure, which, effective as of January 1, 2021, will be 'more customer centric, easier to reach, and more agile'.

Bobst has built a new company structure, which, effective as of January 1, 2021, will be 'more customer centric, easier to reach, and more agile'

The new industry vision revealed by Bobst in June 2020 predicts a transformation for the packaging industry. The connectivity, digitalization, automation and sustainability required to answer the needs of brand owners, printers and converters, will be driven by two new business units.

The newly created Printing and Converting business unit (previously Sheet-Fed and Web-Fed) led by Stephan März will develop products with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality, and ultimately increasing customer satisfaction.

The Services and Performance business unit (former BU Services) led by Julien Laran will continue to provide services maximizing production up-time and increasing the overall performance of converters’ sites. The Internet of Things will enable converters to make fact-based decisions and optimize their production floor. Bobst Connect will take a more central role in supporting its clients.

The two new business units will rely on a simplified and easy to reach sales organization. Both identical sales organizations (per geographies and per industry) will serve clients across the labels, flexible packaging, folding carton, and corrugated board industries.

Raphaël Indermühle will lead the Printing and Converting and Christian Falk the Services and Performance sales. 

The company has also announced the eight newly created regions and their respective regional business directors. 

‘Our entrepreneurial spirit within the business units and across the eight geographies worldwide will help Bobst to shape the future of the packaging world,’ said the company in a statement. ‘Decisions will be made faster. Processes will be simplified. Cultural diversity will be reinforced, and customer proximity will be increased. Welcome to a profound evolution, enabling closer relationships based on trust, interactive connections, and seamless digitalization.’