Brotech Graphics adds ‘Digital’ to name

Ramon Li, Brotech Graphics president and general manager, said, ‘Diversified, personalized and variable data printing requirements are boosting the development of digital printing, which will definitely become one of the main printing technologies in the label industry.

‘Since its foundation, Brotech has launched a wide range of new technologies and equipment aimed at digital post-press, both leading and pushing the digital revolution in the label printing industry. This new name definitely shows our determination to provide superior post-press solutions for both domestic and overseas premium packaging and digital label users.’

In an accompanying seminar, Andy Thomas-Emans, strategic director at the Tarsus Labels & Packaging group, gave a detailed presentation regarding the new technologies, new equipment and new materials which will be showcased at the forthcoming Labelexpo Europe 2019. He also analyzed the challenges and opportunities that hybrid printing technology, flexible package converting, environmental protection and food safety will bring to the label printing industry.

More than 40 representatives from south-China based label converters were present, including Guangzhou Meikei, Dongguan Sunway, Shenzhen Zhengxinyuan, Shenzhen Fuqun, Shenzhen Cymmetrik, Guangdong Tengen, Shenzhen VV Digital, Zhenhai Label and Shenzhen Kunbei, as well as industry associations and media.

Continued Ramon Li, ‘Since it was established in 2004, Brotech has become the market leader in label finishing and converting and quality inspection in Asia for the narrow web printing market. With the support of a powerful R&D team, we have obtained 95 patents for a range of technologies including a desk-top die-cutting machine, an intermittent die-cutting mechanism and 3D stamping machine. Brotech co-operates with several domestic printing academies including the Xi'an University of Technology.’

To date, Brotech has sold more than 1,000 machines to 45 countries including the USA, Germany, UK, Australia, South Korea, India and New Zealand. The company has established showrooms in Singapore, Europe, the US, Thailand and Brazil and is post-press partner of many leading digital press manufacturers including HP, Konica Minolta, Xeikon, Screen and Landa.

The AccurioLabel 230 digital press launched by Konica Minolta this year was equipped with winding/unwinding equipment manufactured by Brotech in China. Brotech can also provide a variety of online or offline post-press processes such as laminating, varnishing, cold foiling, die-cutting and slitting for this machine. Users can also install Brotech’s patented intermittent flexo unit to print white base inks and spot colors.

As a regular exhibitor at Labelexpo Europe, Brotech will appear at the 2019 show on booth 8B58 under its new name. The company will use the show to launch its modular SDF Plus converting system, which incorporates a 90-degree pivoting hot stamp head and a full system for manufacturing small folding carton products, incorporating flatbed hot stamping, screen printing, flatbed die-cutting, semi-rotary/full rotary flexo unit and semi-rotary/full rotary die-cutting unit. It is also capable of being outfitted for IML labels, ECL booklets and RFID converting.