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  • 17 Jul 2018

Champagne packaging is the toast of FIFA World Cup 2018

The Champagne Taittinger packaging design featured a blue and silver ‘cosmic theme’ to reflect the host country’s achievements in space

API Group developed luxurious bespoke packaging for Champagne Taittinger’s limited edition FIFA World Cup bottle for 2018.

Following a long-term association with the global drinks brand, API Group was selected to create the perfect finish for Champagne Taittinger’s Brut Reserve NV. Capitalizing on Taittinger’s position as the official champagne for FIFA World Cup in Russia 2018, the packaging design featured a blue and silver cosmic theme to reflect the host country’s achievements in space.

API used Fresnel lens technology to elevate the brand packaging’s iconic bubbles into dazzling diamond footballs, ensuring the product stood out on shelf and positioned itself as a must-have collector’s item for football and champagne fans alike.

The carton also featured the FIFA World Cup trophy depicted on the packaging in a silver metallic foil finish.

David Peters, creative development manager at API Group, said: ‘Our goal with an iconic brand like Champagne Taittinger is to create packaging which not only reinforces customer’s image of the brand, but also elevates it through embellishments that offer interest and intrigue. To achieve the perfect finish for the FIFA World Cup souvenir packaging, we worked closely with Taittinger’s design team throughout to ensure we created a must have luxury item for customers.’

API Group first developed its Fresnel lens technology for Champagne Taittinger in 2012 to capture the luxurious essence of the brand and the bubbles synonymous with quality champagne. Over the last five years, API has continued to evolve and innovate across the Taittinger portfolio of products and led on the design for its FIFA World Cup Brazil 2014 offering.

Fifa World Cup 2018 concluded in Moscow on July 15, with France being crowned the winning team.

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