Essentra Tapes reports high demand in Southeast Asia

The demand for convenient packaging in the region has seen an increased interest in strips that tear through a variety of flexible packaging types in FMCG, especially the food and beverage industries. 

 

The Asia-Pacific region will likely continue to dictate the lion's share of demand in a sector that is predicted to grow with a CAGR greater than 5 percent between now and 2026,’ the company said. 

 

Eva Kartika, category sales manager at Essentra Tapes, said: ‘We continue to observe a notable uptick in demand for our tapes and systems, with retailers looking to secure improved packaging convenience.  

 

‘Food and beverages, and e-commerce packaging will remain key contributors for us as a business, with our flagship brands, such as RippaTape, SupaStrip, and RE:Close, falling under the microscope due to their credentials in brand communication, protection, authentication, security, and most crucially, their ability to make boxes and flexible packaging easier to open and reclose. Demand can be attributed to the need to enhance the functionality of flexible packaging and bolster consumer convenience, as well as the protection businesses are seeking against product tampering. Consumers are demanding much more from their packaging and our customizable solutions represent the next logical step.’  

 

Essentra tapes produce over 31 million km of tear tape annually, which is applied to a wide variety of packs, from flexible overwraps and sleeves to cartons, boxes, envelope mailers, and even hermetically sealed packs. The tapes are compatible with 10-color gravure printing and slitting lines. 

 

RippaTape, tape-based opening device for board and paper-based packaging, gives fast, safe, and immediate access, while SupaStrip enhances opening experience.