Italian special papers and self-adhesive materials specialist Fedrigoni has renamed its self-adhesives division from Arconvert Ritrama to Fedrigoni Self-Adhesives and unveiled new global branding.
Fedrigoni Group, one of the leading manufacturers of high value-added special papers for graphics, packaging, publishing, and self-adhesive materials since 1888, has reinvented itself and launched a new global image.
The new identity, designed by an internationally renowned graphic company Pentagram, streamlines the different brands that have joined the group throughout successive acquisitions and creates a new, homogeneous name and image for the self-adhesive materials division.
‘With this brand renovation project, we are laying the foundations to build an important global group and continuing along the growth path that allowed us to cushion the impact of Covid-19 on the market, and to achieve all our objectives in terms of acquisitions, strengthening of management, innovation, development of new products, processes efficiency, acceleration of sustainability and now a new and distinctive image on a global level as well,’ commented Marco Nespolo, CEO of Fedrigoni Group.
‘It’s a process in which creativity and design play a leading role. Fedrigoni has always worked alongside people with innovative ideas for paper and self-adhesive materials, providing the right level of support to give substance to their intuition, from luxury packaging to the most refined labels, from art to publishing. Elevating Creativity is our mission: the ladder, a symbol of the city of Verona, is also our icon that represents our dedication, through our products, to support all the clients in maximizing and elevating their brands,’ added Nespolo.
The shield, characterized by the traditional motif of a ladder and the date the company was founded, remains a fundamental element of the Fedrigoni brand, which is still written in capital letters but using the Italian Forma typeface, created in 1968 by the type designer, Aldo Novarese, to replace the French Peignot typeface, and now reinterpreted in a more modern, customized version.