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  • 30 Apr 2021

GEW appoints exclusive distributor for France

GEW has appointed DigitalEtiq as its exclusive distributor for mainland France

UK-based UV LED curing systems specialist GEW has appointed DigitalEtiq as its exclusive distributor for mainland France with effect from May 4, 2021.

DigitalEtiq is a long-established business renowned for its sales, distribution, and servicing of adhesive label manufacturing machines. It was formed by the team behind Graphimat and initially specialized in the sales of used machines for the labels and packaging sector. However, the company now represents various prestigious brands in France, including MPS Systems, AV Flexologic, and GM Grafisk Maskinfabrik. 

‘Although we have a small core team, we are highly experienced in all manner of machinery, and we can call upon several technical teams to offer our customers excellent service and support,’ said Benoît Vernay, sales director at DigitalEtiq. ‘Our product portfolio is broad, and now that we can offer the very best UV curing systems as part of that, we look forward to driving up the number of GEW UV installations across France.’

Robert Rae, managing director of sales at GEW, added: ‘GEW’s route to market in France has been somewhat confusing to customers for many years, for historical reasons. This has led to inconsistent communication, pricing, and, most importantly, support across the country for our customers. With DigitalEtiq, GEW starts a new strategy in France with one partner for all UV systems and service needs. I am confident that we have found a partner with all the required elements to change the perception and activity of GEW in France. The team at DigitalEtiq has many years of experience in the printing industry and a high-energy approach. Customers will see a more proactive GEW presence, and we will have a major drive to assist customers in cost-effectively transitioning to LED technology.

‘In addition, our French-speaking International sales manager, David Lyus, will be visiting GEW customers in France much more frequently. Our service levels will also be enhanced.  DigitalEtiq has excellent service partners trained by GEW in the UK and available across the four corners of the country for fast, professional, on-site support. This will be backed up with a fully comprehensive stock of spare parts, already set up and ready for immediate dispatch without “Brexit complications”. I am excited to see what this new approach can achieve, and we look forward to re-engaging with our French customers more closely than ever before.’

‘With our traditional arc systems and newer LED products, GEW has a UV curing solution for almost every application. When backed up by decades of experience, the installation of over 20,000 systems globally, and the presence of our remote monitoring service to provide first-class technical support, it makes up a formidable combination. We now look forward to working closely with DigitalEtiq to deliver this technology to a broader audience in France,’ concluded David Lyus, international sales manager at GEW.’

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