Graphimecc Group, a provider of encoding, traceability, RFID and anti-counterfeiting technology based in Verona, Italy, has launched a subsidiary business in Germany, Graphimecc GmbH.
‘Over the years, Graphimecc served customers in 32 countries around the globe, but there has always been something special about D/A/CH,’ said Andrea Ranzato Vianello, president and CEO of the Graphimecc Group.
‘D/A/CH customers expect excellence, reliability and value, so traditionally, our focus on individually customized, high productivity customer-led solutions have always had a great reception there. From this perspective, a goal to make D/A/CH a home market for us has been a long-held ambition – all we needed was a trusted business partner with the right mentality to deliver Graphimecc values to our customers locally.’
That business partner came in the form of Ralf Zissener, a well-known figure in German print industry, who jointly invested into the German venture and will lead it as a managing director (Geschäftsführer).
Zissener has historically held business, sales and OEM management roles with companies such as Domino Deutschland and Videojet Technologies. Zissener has a deep understanding of coding, inspection and traceability for labels, packaging and pharma applications, making him an ideal choice to lead the business growth.
Zissener commented: ‘Global brand with strong reputation for quality with an aim to establish local operation in D/A/CH is an extraordinary opportunity that would simply be too good to miss. I collaborated with Graphimecc in my previous roles for many years and was always impressed with the depth of innovation and performance they were offering to customers. Becoming a part of Graphimecc story in this way feels like coming home and I am very excited for the weeks and months to come.’
Founded in 1985, Graphimecc Group provides technology for anti-counterfeiting, smart labels, RFID encoding and track and trace. Over the past 35 years, the company has developed equipment for converting, encoding and data control for applications in pharma traceability and security, taxation and fiscal recovery, logistics and brand protection.