During Labelexpo Americas 2022, Infigo dissects the tools and strategies required to build and scale a successful online business.
Show visitors can learn how to launch an e-commerce brand and build an online presence in as little as 90 days.
Through fictional ice cream brand, Scoops, Douglas Gibson, CEO of Infigo and Greg Young, head of Customer Success, dissects everything required for print e-commerce success - from the integrations that provide a seamless customer experience and printing workflow, to the strategies that improve conversions and enable scale.
In less than 45 minutes attendees can see how, with the Infigo platform, they can create both B2B and B2C storefronts, support artwork upload including preflighting by utilizing Enfocus Pitstop technology, provide pre-designed templates and how to handle full variable data personalization.
Gibson and Young also demonstrate the Infigo Connect open API, which syncs orders directly into workflow and MIS systems such as Hybrid, ESKO, printIQ, Tharstern, Cerm and Label Traxx.
Gibson said: ‘We know the label market is experiencing significant growth at the moment, with the sector forecast to grow by around 5 percent in the next few years. We also know that e- commerce is the preferred choice for the majority of customers.
‘Label converters know they need to have an online presence to profit from this growth but we’ve heard that often they don’t know where to start. At Infigo we have a reputation for doing things differently and standing out and this demonstration will be no different. The Scoops brand has been designed by Infigo to showcase in real time all the great features that an Infigo system has to offer so label convertors can achieve online e-commerce success.’
Young added that often web-to-print is sold as a silver bullet for label manufacturers. However not every vendor has the integration capabilities or professional services experience to help their users really hit the sweet spot with web-to-print.
The company demonstrates everything from how to create a storefront, how customers can upload and edit their own artwork, how the storefront integrates with their MIS and other platforms and the strategies that are required to push and scale the brand.
‘The Scoops storefront will be on show for people to come and look and play with the software but we’re seeing this as more of an immersive experience than a standard demonstration. I think people will be surprised at the flexibility of the platform and the strategic and technical support we can provide to help our customers really scale their labeling business,’ Young concluded.
Visitors can pre-book a demo slot which will also enter them for a chance to win one of three VR headsets worth over 500 USD, one for each day of the expo.