Multi-Color Corporation (MCC) has announced it is fully committed to providing its brand owner customers with sustainable label technologies, as evidenced by MCC signing the New Plastics Economy Global Commitment Statement.
The New Plastics Economy Global Commitment Statement includes goals about the actions that signatory companies will take to drive toward a circular economy. These approaches include redesign to eliminate problematic and unnecessary plastic as well as innovation to ensure that plastic is reusable, recyclable, or compostable. There have been more than 450 signatories who are all working collaboratively to support these objectives. MCC is, so far, the only label company that has signed the Global Commitment.
The initiative is associated with the Ellen MacArthur Foundation, which focuses on creating momentum towards a plastics system that works. Applying the principles of the circular economy, The New Plastics Economy initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with the packaging. MCC will help achieve a global circular economy through our Global Commitment Statement.
By 2025, all MCC customers will have the ability to choose label products and technologies that will not hinder the final package to be recyclable, reusable or compostable. The company also committed to limit industrial plastic waste ending up in the environment or in landfills by implementing waste reduction strategies. MCC will allocate the necessary resources towards further development of sustainable and circular products and will continue to work collaboratively across the plastic value chain to ensure that plastic packaging is sorted and recycled in practice and at scale by developing supportive label technologies.
‘We are pleased MCC is joining us, by setting concrete 2025 targets. Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment,’ said Sander Defruyt, lead of the new plastics economy initiative at Ellen MacArthur Foundation.