MCC Verstraete takes home four IMDA awards

In the Best use of IML category the award went to Patàpain Salad Box, which is reusable, freezable, microwaveable and dishwasher proof. The packaging and the reverse IML label have high resistance and the label is completely scratch resistant. Additionally, the packaging itself communicates all these benefits, encouraging consumers to reuse the packaging.

Honorable mention has been awarded to Keter Decobox developed for Curver. To differentiate these products from the competition, Keter regularly comes up with new and refreshing designs. Responding to consumers trends and meeting the diverse needs of a wide-spread audience, Keter creates playful designs for kids and sophisticated artworks for adults. Since Keter often needs to respond to consumer trends at a fast pace, a decoration technique that is capable of quick design changeovers was a must-have.

Best In-mold label was awarded to De Dames van Akkerlust, a new ice cream brand, which uses only 100 percent organic milk. The IML packaging is unique by the using of Interactive IML, where a digital watermark is integrated into the packaging. This intelligent feature adds value in the packaging journey — from tracking and authenticating products to boosting customer engagement to digitally sorting the package for recycling. The ice cream brand is made on a sustainable farm, so the packaging needed to be sustainable as well.

The fourth award in sustainable use of in-mold processes category was given to Kekkilä for Hasselfors Garden Molder. Kekkilä wanted to market a series of 100 percent organic fertilizers for consumers, with an environmentally friendly bucket as the packaging vehicle. The challenge for MCC Verstraete was to match the colors of the PCR bucket, which is feasible with IML. In this application, square cappuccino-colored buckets are used in combination with an IML label in paper-look motif, with the bucket, lid and bracket made of 100 percent recycled material.

‘Being awarded four times in a competition dedicated to outstanding performances within in-mold labeling, truly is an acknowledgement for our team and the amazing IML projects we get to print for our customers. We’re proud the judges recognize our entries for their innovative and sustainable approach, as these pillars are what we focus on in our day-to-day operations. It’s an honor taking these awards home, they’ll get a nice spot in our US headquarters,’ commented Mathieu Nieuwenhuyse, general manager for Americas at MCC Verstraete.