Ruco Printing Inks presents new brand identity

Following the acquisition by US printing ink manufacturer INX International in mid-2020, Ruco Printing Inks, A. M. Ramp & Co, has revealed its new corporate identity with a modified logo.

Ruco Printing Inks, A. M. Ramp & Co, has revealed its new corporate identity with a modified logo

Founded in 1857, Ruco Druckfarben is a medium-sized system provider of highly specialized industrial inks for screen, pad, gravure, flexo and dry offset printing. Based in Eppstein, Germany, the company has approximately 150 employees with representatives in more than 70 countries and a blending and warehouse facility in Wood Dale, Illinois, a suburb of Chicago. 

The company has been acquired in June 2020 by INX International Ink Co, the third largest producer of inks in North America, with full service subsidiaries in Europe and South America, and is part of Sakata INX worldwide operations. Moritz Hartmann has taken over as sole managing director and will manage the company with the current leadership team. He has been a member of the Ruco Druckfarben management team since 2015.

The new corporate brand has been supplemented with the international INX logo, so it now reads RucoINX. For customers and trade partners, the new logo can initially be seen on Ruco’s website.

The replacement of product labels, business stationery and other documents will take place gradually, as existing materials with the previous logo will be used up for reasons of sustainability.