Toppan launches product ID authentication platform in China

By fusing its ID device technology with NFC-enabled ID authentication system infrastructure from Selinko, Toppan has established a cloud-based ID authentication platform in China that creates customer touchpoints and facilitates supply chain management through safe and secure authentication of unique IDs assigned to individual products.

Toppan launches product ID authentication platform in China

Businesses adopting the platform will not only be able to enhance customer engagement and provide a range of services directly, but also visualize and manage the supply chain through traceability and detection of grey market diversion. In addition to dedicated scanning equipment at manufacturing plants and logistics warehouses, consumers’ smartphones can be used to scan QR Code1, NFC tags, UHF-band RFID, and other ID devices, enabling companies to provide product information and authenticity verification, run digital promotions and other services, and use data collected to enhance and optimize customer experiences.

The platform provides secure ID authentication infrastructure that supports the latest security technologies. This includes authentication methods employing cloud-based verification of encryption algorithms that differ between IC chips and computation results that change each time something is scanned. This eliminates the need for companies to create and continually update their own platforms.

A built-in application programming interface (API) makes data linkup with other software and applications possible. Toppan’s ID authentication functions can be incorporated into the client’s own service platforms to create a safe service environment. Coordination with existing information systems, such as ERP, CRM, and track & trace, is also possible.

In addition to standard ID devices such as QR Code, NFC tags, and UHF-band RFID, Toppan offers functional devices that enable tampering detection, prevention of reuse, temperature management, and use on metal materials, as well as smart packaging with integrated ID devices. Diverse client needs can be addressed by combining these devices with the ID authentication functions of the new platform.

The platform has been established on a server located in China and operated by Toppan for central management of unique ID data. Assistance for services centered on ID authentication is ensured with a comprehensive support structure in China covering system management and operation, ID device manufacture, and data encoding. This means that client companies can manage the ID authentication system safely and securely in China and provide stable customer services.