UPM Raflatac tested with Circulytics tool

Circulytics is a tool that allows organizations to assess how circular they currently are via a broad set of metrics which deliver a company-level score. This score, alongside insights and analysis from the Ellen MacArthur Foundation, helps businesses understand the extent of their success in adopting circular economy business opportunities. It provides a comprehensive picture of a company's circular economy performance and highlights the most important development areas to concentrate on.

In its report, Ellen MacArthur Foundation noted: ‘UPM Raflatac has clearly taken extensive action to enable their acceleration to a more circular business model. We recommend they continue driving the circular economy agenda internally and engaging with external stakeholders (particularly suppliers).’

Additionally, the report commends UPM Raflatac’s sourcing of renewable and sustainable materials, but urges the company to improve its IT systems to better track circularity when it comes to differentiating raw material sources.

‘Labels matter when it comes to the circularity of packaging and how we enable the circular economy is of strategic importance to our company. Overall, we are happy with our score, but acknowledge we need to do more in our quest to label a smarter future,’ commented Oona Koski, manager of sustainability at UPM Raflatac.

The report also encourages the use of more renewable energy in the company’s manufacturing facilities. Currently, five of the company’s 10 factories around the world are fully powered by renewable electricity, but expanded renewable energy use is an ongoing target for UPM Raflatac’s Biofore Site initiative.

‘UPM Raflatac has been closely involved in developing and testing Circulytics 2.0 as a part of a sounding board of companies. While they brought the realities of running a business into the development discussions, UPM Raflatac has been opened to keeping the bar high on circular economy performance. I am glad that UPM Raflatac has also found value from completing the assessment, and we look forward to seeing the next steps of UPM Raflatac's transition to a more circular way of doing business in action,’ added Jarkko Havas, lead of insight and analysis at Ellen MacArthur Foundation.