One of the leading surface treatment manufacturers, Vetaphone, has opened a new high-tech showroom and demonstration facility at its headquarters in Kolding, Denmark, to showcase the company’s extensive range of corona technology.
The exhibits include treatment units for applications such as extrusion, high-speed printing, converting, and narrow web. They can all be demonstrated in action, allowing the company to discuss specific requirements during the presentation.
‘We are immensely proud to be the inventors of the corona process and of the pioneering work we have done in surface treatment over the past seven decades,’ commented Frank Eisby, CEO of Vetaphone, during the opening ceremony. ‘The new showroom is another important link in our strategic program of education and excellence and will provide a unique opportunity for customers to see at first hand exactly what our state-of-the-art technology has to offer.’
According to Vetaphone, the timing of the new showroom is significant as it fits with the change of business processes brought about by the global pandemic. With the short-term demise of trade shows and increased awareness of what online communication technology has to offer, customers can now combine personal visits to the showroom with online meetings and build a technical and commercial partnership with the company.
‘Even before the recent travel restrictions were imposed, the nature of capital equipment sales had changed,’ added Jan Eisby, CSO of Vetaphone. ‘Online research allows customers to be so much better informed these days before making an investment in technology.
‘Vetaphone has always believed in the importance of face-to-face contact and the ability it gives us to share knowledge. But we know that many of our existing and potential customers are unable to visit us in Kolding. Now, using digital communications, we can take our showroom to customers wherever they are in the world and demonstrate our technology to them as though they were here in Denmark.’
The new showroom completes a three-phase building plan to boost the Vetaphone brand in the global market that began with opening a new headquarters in 2017 and followed by the launch of its Test Lab facility last year.