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  • 28 Jun 2021

XSYS implements direct service model in Italy

XSYS has implemented a direct sales and service structure in Italy to strengthen its presence in the region

XSYS has implemented a direct sales and service structure in Italy to strengthen its presence in the region. XSYS Italia will be based in Milano, with new staff members recruited to help drive this initiative at a local level.

For many years, Flint Group has successfully relied on Heidelberg as a strategic partner for the distribution of its brands in the Italian market, including nyloflex, Xpress, nyloprint, nylosolv, ThermoFlexX imagers and Catena plate processing equipment. 

However, with the recent establishment of the new XSYS division gathering all Flint’s pre-press activities under one umbrella, an evaluation of the current go-to-market strategy found that key national markets would profit more from having locally based, dedicated operations.

‘We are very grateful for the excellent support we have received from Heidelberg in Italy over the past two decades,’ said Friedrich von Rechteren, global commercial vice president of XSYS. ‘With the integration of pre-press equipment into our organization as a step towards a full system supplier, the time has come to take the next step in our journey and give customers direct access to the full benefits of our new streamlined offering in plates, Prepress technology- and equipment along with our fast response service and support.’

The deployment of the new strategy will see all sales and service functions taken over by the XSYS team, with logistics integrated into the existing European network. For Italian customers, this will ensure that they receive fast and efficient support across the country, backed up by XSYS remote support service. 

Newly appointed sales managers Roberto Malagu, Marco Cremonini and Alessandro Casella and sales operations officer Luigi de Luce, as well as technical service Cristian Marchesini are bolstering the Southern European sales team specifically to cover the Italian market and give customers direct access to XSYS expert advice.

‘By putting our feet on the ground, we can deliver a cohesive offering that gives customers full access to our innovative portfolio of brands for flexographic and letterpress printing,’ added von Rechteren. ‘I’m extremely pleased to welcome our new members to the XSYS team as we embark on our new Italian venture and expand our reach at this crucial point.’

XSYS continues to partner with the distributor Ulmex for rotec sleeves and adapters for the Italian market. The new structure will be effective July 1, 2021.

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