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  • 03 Jul 2020

African converter Pro-Print invests in digital embellishmen

Pro-Print, a Durban-based converter, has invested in Africa’s first Scodix Ultra 202

Pro-Print, a Durban-based converter, has invested in Africa’s first Scodix Ultra 202, bringing digital enhancement capabilities to a market that’s hungry for eye-catching, short-run promotional and gift packaging, and display boxes that deliver a positive consumer experience and sales impact.

This is especially relevant in the face of the rising use of e-commerce platforms for gift purchases, where exquisitely designed packaging adds to the excitement and feel-good factor resulting from a beautifully presented gift.

‘The Scodix Ultra 202 meets all these needs because it removes design constraints by eliminating the cost-prohibitive engineering of conventional foiling blocks and the use of different plates for spot varnish or embossing processes,’ said Yvette Roberts, managing director of Pro-Print. ‘It also opens up the possibility of enhancing intricate and larger areas on the pack and adding extra detail with glitter foil, raised UV varnish and the application of Scodix Crystal.’

Scodix Crystal creates 3D items/shapes using a digital high-build polymer. This provides a 3D raised effect on paper or board packaging that traditionally could only be created by manual application of shapes.

Eliminating dies, molds and set-up times, the use of Scodix Foil includes the option to include variable data or to personalize products. In addition, Scodix Sense achieves exceptional tactile results with embossed effects and can be used in conjunction with Scodix Metallic to apply metallic coloring using CMYK printing, without the need for offline hot foil stamping.

Traditionally, the costs of running a foil block 20-up on a sheet have been prohibitive. However, digital foiling eliminates the need to engineer a block and enables brands to change designs for different runs. For instance, a logo can be added for a special run and removed for the next run.

In addition to generating design excitement for Pro-Print’s existing pharmaceutical, nutraceutical, homeopathic and beauty care customers, the Scodix Ultra 202’s versatility opens up gifting opportunities in the premium wine market.

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