Digital Packaging Innovations makes move into digital with Africa's maiden HP Indigo 20000

Kenya's Digital Packaging Innovations (DPI) has ordered an HP Indigo 20000 digital press, the first purchase of this press on the African continent.

The sale was supported by HP’s local channel partner in Kenya, Elite Digital, along with its own regional representatives

The press is set to be installed alongside an AB Graphics Digicon 3000 finishing unit, which will provide DPI with a complete end-to-end packaging system.

The sale was supported by HP’s local channel partner in Kenya, Elite Digital, along with its own regional representatives. The landmark installation is set to be completed in late 2016, and as the company’s first digital press, will allow DPI to enter entirely new markets.

With a 740 x 1100mm image format, the HP Indigo 20000 enables DPI the digital freedom to work across a range of applications from labels and flexible packaging, to shrink sleeves, in-mold labels and folding cartons. With zero set-up, minimal waste and easy versioning capabilities, the digital press will also allow the company to service an entirely new range of customers by making short print runs profitable, providing an important competitive edge against printers using conventional technologies.

‘As leaders in the field, HP became the obvious partner for us to promote digital growth and disrupt the African print market,’ said DPI sales director Kunal Chandaria. ‘With the first HP Indigo 20000, we are proud to put Africa on the map with the best printing options, and to be able to provide the best solutions for customers’ needs.

‘Digital printing is clearly here to stay, and on-demand short-to-medium run length capabilities are the future of the industry.'

‘As well as market-leading technology, HP is widely recognized for its excellent customer and sales support, which was evident throughout our entire purchase process,’ continued Chandaria. ‘With any new business, it is vital to have the right support, and this is precisely what we’ve experienced. We look forward to continuing our partnership with HP into the future as we work to bring Africa to the next level of digital printing.’