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  • 02 Apr 2020

Erdal invests in Screen Truepress

Turkish converter  Erdal Printing & Labe chooses Truepress Jet 350UV for tough and durable labels

Turkish converter Erdal Printing & Label has selected Screen's Truepress Jet L350UV+ printer to meet its customers’ demand for high-durability labels.

The L350UV+ allows Erdal to print industrial labels that are resistant to chemicals, bad weather, temperature swings, and other extreme conditions. This is crucial for its customers in the automotive, defence and other industries where durability of labels is paramount.

‘The Screen L350UV+ has allowed us to meet our customers’ rigorous requirements while guaranteeing color consistency and offering ease of operation,’ said Kaan Özhelvacı, chief marketing officer at Erdal. ‘You’ll also find our labels on industrial kitchen equipment in cafes, restaurants and hotels. These industries require labels that are resistant to chemicals, as well as difficult conditions. We tried another inkjet option, which didn’t work, and are extremely happy to have found the Truepress Jet L350UV+, as it consistently meets these challenging requirements.

‘It enables us to change printing jobs easily and fit more jobs into a shift. This generates more revenue for us, and serves our customers faster, more efficiently and reliably,’ added Özhelvacı.

In addition to the automotive, defence and kitchen equipment industries, Erdal has a strong customer base in electric-electronics, white goods, railway and agricultural equipment industries. 

The Turkish printing industry continues its shift to digital printing and Screen’s sales have increased sharply over the past few years, according to Öncü Güyer, general manager of Screen’s Turkish agent Elektroser, who facilitated the sale. ‘Customer demand is strong as print providers choose innovative technologies that push boundaries,’ he said.

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