Etifix enters new markets with Screen inkjet press

Etifix chose Screen’s latest label printing technology for its wider and consistent color range and to respond to the evolving market and shorter lead times.

‘The L350 SAI E’s consistently high print quality, its waste-reduction qualities, and short production times were all winning arguments for us,’ said Gerry Abeti, CEO of Etifix. ‘Even more importantly, this press enables us to enter new markets and provide labels to customers we didn’t service before. In addition to its high quality and speed, the SAI E enables us to significantly reduce production waste compared with traditional machines, improving our own impact on the environment and that of our customers.’

The new Screen SAI series was developed to help printers produce a wider range of Pantone colors. The digital inkjet press’ short set-up, high uptime, and speed enable Etifix to produce cost-efficiently. 

‘The cosmetics, as well as the industrial sector, evolve fast – as do other Italian markets we serve,’ added Abeti. ‘Customers need labels in small or medium-sized quantities, with many variations, more often and faster. Responding to customers’ requests more quickly has always been one of our major strengths. Screen technology ensures we can do this even better.’

‘Etifix’s investment in the latest Screen label-printing technology is yet another example of the ongoing shift towards digital in the Italian print market,’ said Ettore Maretti, managing director of REM representing Screen in Italy. ‘We’ve seen investments in digital presses picking up for quite some time now and expect this trend to continue in coming years. Italian brands and printers are fast discovering the advantages of digital printing in the competitive markets they operate in.’