Hora Arts installs Xeikon 3500 label press

Hora Arts is a short-run packaging and label supplier to global manufacturers of white goods and electronics such as Panasonic, LG, Samsung, and a large number of original equipment manufacturers.

The company invested in the Xeikon 3500 to meet tight deadlines and offer a round-the-clock service and expand its creative opportunities by exploring new markets.

‘Because of its technical capabilities and its 20in width, the Xeikon 3500 digital label press is exactly what we need. It will help our assembly lines run 24/7 without a hitch and cater to each client’s specific type of label. We have done our homework, and while we are not keen to say too much before, we have worked with the machine in production for a reasonable length of time, we are confident about its reliability,’ said Sanjay Hora director of Hora Arts.

‘The Xeikon 3500’s capability of printing with invisible inks for brand protection and anti-counterfeiting requirements are important features for our customers,’ added Ramneek Hora. ‘For us, the new press also opens up an opportunity for learning, discovering and being creative. We can see innovations and new products for our existing customers and the possibility of diversification into new areas as well – for instance wallpapers. As the press is capable of printing with food safety compliant inks, it can be used for short runs, personalized paper cups and other new products too.’

The new Xeikon 3500 label press is capable of printing at 1200 dpi with variable dot density on pressure sensitive film and paper label stock up to 250gsm at 19.2 meters a minute. Apart from CMYK inks, the fifth print unit of the Xeikon 3500 can be used for coating applications or for special colors, including a flat white. The press is also capable of printing heat transfer, water transfer, in-mold labels, and continuous length wallpaper materials. All of the above capabilities are of interest to Hora Arts as the company is looking to diversify its business, especially in the production of continuous lengths of roll-to-roll wallpaper designs.