I Print Flexible & Digital installs first HP Indigo 20000 in Hungary

Owned by Sipos Group, one of the largest players in the Hungarian flexible packaging market with over 30 years of industry experience, I Print Flexible & Digital serves a wide and growing base of customers from confectionary products, meats, frozen foods, and dairy products to pharmaceutical and chemical products. 

The decision to adopt digital printing technology to a previously all-conventional flexo business was thoroughly planned, incited at Drupa in 2012. The acquisition of the HP Indigo 20000 is just the beginning of I Print’s long-term goal of becoming one of the most important players in the market of innovative packaging technologies in Hungary and in its surrounding geographical region. 

Responding to the latest market demands of the digital era, I Print sees the adoption of the HP Indigo 20000 as a major step forward in supporting Generation Z’s increasing demand for personalization, customization, specialization and ever faster turnaround times. ‘Our experience gained over the years, the expectations of the modern market environment, and the tightened competitive environment encourage us to find new directions and implement changes accordingly,’ said Márton Németh, managing director of I Print. ‘Personalized packaging technology will be the biggest target for the Hungarian packaging industry, and our existing customers are already showing increasing demands.’

The addition of an HP Indigo 20000 to I Print creates opportunities for Hungarian brands seeking to stand out with their packaging, and ultimately use their packaging as a marketing tool. ‘With SKU proliferation, the shortening of product lifecycles, and an increase in the number of packaging versioning, we require a high degree of flexibility in order to support our customers’ needs. This is exactly what we seek to achieve with the installation of the HP Indigo 20000,’ said marketing manager Balázs Sipos. ‘Our customers realize the discussion is no longer about chasing the lowest price, but creating real value for their brands.’

I Print is already creating growth opportunities for its customers with the HP Indigo 20000. Just a few weeks after installation, I Print displayed over a dozen products which were printed and provided within days of their order. This ultimately allowed its customers’ brand to showcase a wide variety of confectionary food products in time for the exhibition. ‘Without our services, there is no way they would have been able to showcase that type of variety with such a short deadline,’ stated I Print sales manager Gábor Gerely. ‘The HP Indigo 20000 allows us to provide more complex services, serving a wider base of segments, and different market requirements that were not previously possible with convention flexo technology.’