Landa confirms beta customers

Landa has confirmed the final 2017 beta customer line-up for its presses, with the first shipment of the Landa S10 nanographic printing press scheduled for July to Israel’s Graphica Bezalel, followed by customers in North America and Europe.

Eyal Harpak (left), director of Israel's Graphica Bezalel and Yishai Amir (right) Landa CEO

Graphica Bezalel is an award-winning Israel-based folding carton, packaging and label convertor. As a traditional offset print house, Graphica Bezalel has selected the Landa S10 as its first system for digitally printed folding carton production.

Eyal Harpak, director of Graphica Bezalel, commented: ‘Nanography is the first technology to tempt us into the world of digital print. Until we saw what the Landa S10 could produce, we couldn’t believe that any digital press could match offset print quality at the high speeds required to open up the medium run folding carton market. We were astonished with what Benny Landa and the team have achieved.

‘Through increased production flexibility, the Landa S10 provides a unique ability to both reduce inventory costs through shorter runs, respond quicker to customer needs, as well as increase the ability to version with customized packaging and special promotions.’

Landa CEO Yishai Amir described Graphica Bezalel as ‘great visionaries’ in packaging printing and converting, having won a number of Israeli and international awards. ‘We are thrilled that it has embraced the technological and business benefits of Nanography, and we look forward to pioneering print packaging together.’

In November, Landa will ship North America’s first Landa S10 to Imagine!, a US-based producer of point-of-purchase products. In December, Edelmann, the German-headquartered producer of board and paper packaging products, will become the first European beta customer for the Landa S10.

Edelmann has production plants in nine countries with sales exceeding 300 million EUR (319.6 million USD). Producing 5.5 billion packages and leaflets a year, it is one of the world’s leading packaging manufacturers and system suppliers, and Dierk Schröder, Edelmann chairman, explained: ‘Our business is all about customer service. Staying in tune with the market and delivering what it needs, but also anticipating, innovating and then proactively offering what it didn’t know it needed. We’re excited to be working with Landa; this is a value-based partnership that will drive long-lasting end customer relationships. What’s more, Nanography is breakthrough technology with the potential to transform the print, packaging and communication markets.’

Oliver Sattel, Edelmann technical director, added: ‘Brands are actively looking to streamline their operations to remain lean and efficient, but not at the expense of product quality or price. The Landa S10 delivers this. It removes the previous barriers of minimum order quantities with money tied-up in unnecessary printed stock and storage. This represents unprecedented flexibility that will interest not only our customers’ procurement departments, but their creative teams too. We already have lots of interest for this new service, and are confident that Landa is the right partner and Nanography the only technology to deliver this capability.’

‘For us, Edelmann represents the perfect beta partner,’ said Amir. ‘It not only understands the value of Nanography and its unique benefits, but has a clear plan for its successful roll-out and customer adoption. We look forward to working closely with Edelman and supporting growth as it pioneers the use of medium run length B1 digital print.’

Landa and Graphica Bezalel will hold a worldwide customer event during the week of September 12 to demonstrate the Landa S10 in a customer production environment.

Harpak said: ‘Working with leading companies like Calvin Klein, Carlsberg, Nestlé, Coca-Cola, SodaStream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales. With the incredible color palette provided by the nanographic printing process – colors that really stand out – customers will be excited with what the Landa S10 has to offer.’

Landa chairman Benny Landa stated: ‘I am thrilled that after many years of development, we are now reaching the milestone of delivering our first Landa nanographic printing presses to customers. We are very proud that these industry leaders, and others who share their vision, have chosen to become our beta partners in this program.

‘As promised, Landa press stability, print quality and speed are now consistently high. It’s exciting to think that in only a matter of months we will see nanographic print in the market, representing a paradigm shift in print economics and empowering brands like never before.’