Orda Group, an Israeli provider of transactional and transpromo printing services, has invested in an HP Indigo 30000 digital press to drive the next stage of its expansion into the packaging market.
The new press has been installed at the company’s Eshel subsidiary, a producer of folding cartons, which Orda acquired 18 months ago as it sought to enter market segments where its extensive digital printing experience would open opportunities for higher margins and rapid growth. It identified pharmaceuticals and cosmetics packaging as ripe for transition to digital printing, due to the increasing demand for small quantities and faster turnaround and the focus on high quality.
At the time Eshel was an entirely analog printer, with Orda investing in the HP Indigo 30000 digital press, a 29in-wide sheet-fed press for folding cartons, in October last year. ‘Of all the options we checked, the HP Indigo 30000 digital press stood out as the most mature solution for folding cartons,’ explained Roni Haliva, CEO of Orda Print Industries. ‘We also felt that HP Indigo was the best partner to accompany us in our expansion into this market; in fact, we have already gained several new customers because of our new HP Indigo offering.’
Yaron Assael, vice president of marketing and business development at Orda, added: ‘The HP Indigo press allows us to offer customers faster time to market, and to innovate with applications using personalization, segmentation, augmented reality, and other capabilities of digital printing, along with the top quality and color gamut of HP Indigo. We find that digital printing also adds value in terms of improving the efficiency we get from our offset machines.’