Israel-based printer Peerprint has installed an MGI JETvarnish 3D Web digital embellishment press.
Created in 1942, Peerprint specializes in wine labels. Viticulture – the cultivation and harvesting of grapes – in Israel dates from the end of the 19th Century. Nowadays, the wine sector in Israel is particularly dynamic representing 250 domains exporting all over the world, with the various wines from five viticulture regions having distinctive flavors.
Adi Levy, the third generation to manage the family-owned Peerprint, noted: ‘The manufacturers of wine, whether they are part of groups or independent, just like cooperatives, they must constantly juggle between production, marketing and commercialization of their wines, which is not always easy. In fact, their activity depends from the meteorological conditions and they are subject to the much stronger competition since it has become international.’
Levy continued: ‘In this context, our strategy is to make easier the promotion campaign for the wines by offering the complete service. Peerprint, as well as a creative agency and packaging studio, produces dry labels, adhesive labels, cardboard units, shelf and POS ads, essential to promote the bottles in the store.’
Peerprint has positioned itself as ‘one-stop-shop’, offering to manufacturer all of the components needed to facilitate these tasks while promoting wines at the point of sale. This has seen it invest in two roll-to-roll HP Indigo 6800 digital presses and a Komori H-UV 75 x 105m sheet-to-sheet press. Its workshop for finishing offers embossing, hot foiling and screen printing through four finishing lines from GM, AB Graphic and Prati. This has now been augmented with the MGI JETvarnish 3D Web digital embellishment press.
Peerprint wanted to differentiate itself by offering some new services to its customers thanks to the 100 percent digital process of UV varnish and hot foil embellishment, in flat or in relief, offered by the JETvarnish 3D Web. The quality of embellishment is noted in particular to the regularity of deposited varnish in flat or in relief and its ‘extremely great’ finesse of foil.
Durability was another selling point, as Levy explained: ‘It is true that the bottles could impact one another in the cases during the transport. The conducted tests were completely satisfying and permitted to remove our latest doubt before signature.’
The MGI JETvarnish 3D Web was installed at Peerprint in September 2018. It is working successfully alongside Peerprint’s two HP Indigo 6800 digital presses.
Levy continued: ‘The JETvarnish 3D Web permits us to offer the services which were impossible for us to realize up to now. These are the varnish in flat or in relief, the embossed effects or hot foil in short and medium runs. Up to now the medium runs accomplished on the JETvarnish represents up to 15,000 labels, with its minimum of 200 – of labels printed for one event – and its maximum of 50,000. Of course, putting in place the campaigns of versioning would permit us to go beyond these figures in the next few months.’
‘We had been following the development of the JETvarnish 3D Web from its origin and what we saw at Labelexpo Europe 2017 really seduced us,’ concluded Levy. ‘Our target was to keep the leadership in the sector and digital embellishment represented for us a major comparative advantage.’