Target Labels and Packaging to install HP Indigo 20000

Target Labels and Packaging is an existing HP Indigo digital press user, having installed its first in 2007. It also uses flexo in its production. With the new 30in-wide format HP Indigo 20000, Target Labels & Packaging will be able to produce pressure-sensitive labels, shrink sleeves and the vast majority of flexible packaging applications, including those not previously addressable with digital printing technology because of size limitations.

The HP Indigo 20000 will also work seamlessly with Target Labels and Packaging’s existing 60in laminator and converting equipment.

Target Labels and Packaging said the press will help the company deliver faster turnaround times, versioning with variable data and cost-effective short runs for seasonal labels and packaging. 

Joshua Jenks, Target Labels and Packaging president, said: ‘Our company offers brands a unique and innovative approach to packaging using a combination of digital and flexographic services.

‘The larger-format HP Indigo 20000 gives us an edge because its print quality matches our flexographic technology, it enables us to offer customers more complex application options in shorter run lengths and it is compatible with our existing conventional finishing equipment.’