US printer makes move from flexo to digital with Epson

Designed for prime label converters and commercial printers, the Epson SurePress L-4033AW is a seven-color inkjet digital label press with white ink that makes high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates, Epson states.

Steve Middleton, president of Middleton Printing, said: ‘The SurePress seemed like the right technology to shift most of our flexographic production to digital.

‘What set the SurePress apart from competitors was its reasonable price, reliable performance and world class quality. It truly was a positive experience when the actual use of the digital press exceeded my expectations. After installation, I also found Epson’s support to be second to none.’

‘With the ability to print high-quality digital labels with accurate spot color matching on various substrates, the Epson SurePress L-4033AW allows more flexibility for a productive and profitable workflow,’ said Mark Elsbernd, North America region sales manager, Epson America. ‘We are pleased to provide printing technology for label printing companies like Middleton Printing, who are looking for a digital printing solution.’