Label Summit Latin America announces special guest speaker
Label Summit Latin America has confirmed a special guest speaker for the morning of the first day of the conference. The event, which takes place in
Watson, a consultant to a wide range of national and international companies, associations and educational institutions, will outline practical ways of differentiating yourself from the competition. This is the first time the Labelexpo Global Series has recruited a guest speaker from outside the label industry for one of its conferences, and managing director Roger Pellow is delighted to offer delegates the benefits of an internationally-renowned expert’s knowledge. ‘We are working hard to differentiate this year’s Label Summit Latin America in Mexico, and are very happy to announce the participation of Alejandro Watson,’ he said. ‘With his impressive record of consulting for leading companies and organizations, he will be able to offer delegates extremely high-level advice on how to distinguish themselves from their competition.’
Alejandro Watson has worked with a number of leading companies in implementing marketing and sales strategies and launching products. He currently has roles at two Mexican companies: he is founder and director of Watson & Asociados, a commercial consultant; and acts as a partner director for GPW Representaciones Corporativas, which represents companies in the tourism industry.
In the area of academia, he has presided over more than 50 courses on subjects such as leadership, the formation of autonomous teams, human resources as a differentiator in the market, personal branding, marketing, effective negotiation, time management, revenue management and more. He has spoken at a variety of conferences for companies, associations and institutions, including at NBTA, Expo Antad, Semana PYMES México and Expo Capital Humano, and is part of the speaker network of Speakers México.
The courses and conferences given by Alejandro Watson are characterized by maintaining great congruence throughout their content, imagination and creativity in their context, and for his unique style of communication which combines humor with depth in the themes covered.
He is a founding partner and has served as president of the Mexican business of HSMAI, the global association of commercial executives in the tourism industry, and was the founder and is current vice-president of education of the Mexican business of Meeting Professionals International (MPI). He has also participated in the directive committee of SITE.
He has been a member of a diverse range of organizations, including being a consultant to OCCM, the Mexican office of conventions and congresses; part of the marketing committee of Concanaco-Servitur, Mercadotecnia de México (headed by CPTM), and as a tourism consultant to the President of the Republic. He is a contributing editor to Alta Hotelería magazine and is a columnist for a number of other publications. He is a member of the technical study committee, in the area of marketing, for the San Ángel Center of Advanced Studies, having acted as a professor for the institution, and has consulted for a variety of businesses.
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