Labelexpo Europe scoops 'Marketing Campaign of the Year'

Labelexpo Europe has been awarded 'Marketing Campaign of the Year' at a ceremony hosted in London by the AEO (Association of Event Organizers). The colorful, illustrated campaign was delivered in thirteen languages and helped to boost the 2007 show to record-breaking attendance.

The panel of judges drawn from across the events industry said: ‘In an extremely tough category the winner impressed the judges with an innovative campaign that delivered strong growth across all of its objectives. A brave, bold and creative performance worthy of victory.’

The impact of the marketing campaign can be seen in the show statistics:

• Multiple visits increased by 66 percent, compared to the 2005 show

• The digital personalization technology used in direct mail helped increase pre- registration by 47 percent

• Promotional material was translated into 13 European languages making the process of registration easier for visitors from the wider European region. As a result, attendance from Eastern Europe increased by 33.4 percent

Michael Hatton, group communications manager, said: ‘We are very grateful to be recognized by our peers. Every element of the campaign was developed in-house and the result was an unusual creative concept that delivered our message in an entirely different way. It would not have been possible without the enthusiastic support from our exhibitors, visitors and media partners, who ensured that the campaign was a fantastic experience for everyone involved. We are already working on the next campaign – let's hope it is as successful.’