Labelexpo wins double award

Labelexpo Global Series, the organizer of the Labelexpo Europe and Labelexpo Americas shows, has picked up two prizes at the Association of Event Organisers (AEO) Excellence Awards 2013.

This included the Organiser Team of the Year and the Marketing Campaign of the Year awards, the latter won for a record-breaking fourth time.

The Labelexpo Global Series team organizes various machinery shows around the world, as well as conference and educational summits, including the forthcoming Packprint Summit Americas.

The Organiser Team of the Year award recognized its work across 2012’s Labelexpo Americas, Labelexpo India and the South China Label Show. All three shows experienced an increase in floor size, and rising exhibitor and visitor numbers.

Winners of the Marketing Campaign of the Year category in 2008, 2010 and 2011, the team won for an unprecedented fourth time with its in-house Labelexpo Americas campaign.

Using the tagline “Uncover the greatest technological advances of our time”, the theme was based on the various situations an undercover spy finds themself in. Personalized and devised across a range of print and electronic mediums, the campaign also made clever use of the printing technology that would be on show at the exhibition with a carton mailing in the form of a spy camera.

Michael Hatton, Labelexpo Global Series’ marketing director, said: ‘It is an exceptionally rare honor to be recognized for an amazing fourth time by the AEO and we are absolutely thrilled to win again. ‘It is a massive achievement for the whole team especially as other shows in the printing sector have recently experienced declining attendance. I would like to thank our media and industry partners for supporting the campaign again and helping the show be the fantastic success it was.’

Read more on package printing at Labelexpo here