Four industry leaders partner for Labelexpo Europe 2025

Martin Automatic, ETI Converting, LemuGroup and Lundberg Tech have partnered to showcase a live production line at the upcoming Labelexpo Europe 2025 in Barcelona.

The four exhibitors will occupy booths D27, D29, D35 and D37 to showcase non-stop web automation, coating and laminating, label converting and automated label matrix waste handling working together as one integrated entity.

‘Our strategy has always been to lead with original designs and provocative, but well-managed goals, to deliver results that surpass expectations or even the imagination of the industry,’ said Gavin Rittmeyer, vice president of sales and marketing for Martin Automatic. ‘Together, Martin, ETI, LemuGroup and Lundberg Tech are demonstrating, in real time and in the most difficult of circumstances, what no one else has dared, or dreamed of doing – creating labelestock and converting it live, at a European trade show.’

In this new project for Labelexpo Europe 2025, each partner company contributes its own area of expertise. From Martin Automatic’s unwinders to ETI’s coating, lamination and die-cutting, Lundberg Tech’s automated matrix handling and finally the GTU Glue turret rewinder and LemuGroup’s UltraCompact, where the roll is converted, packed and palletized automatically.

‘LemuGroup has always had a clear vision, to offer customers the best technology on the market. We understand the need for companies to achieve fully integrated and automated processes and that is where we focus our efforts,’ commented Iñaki Larrea, CEO of LemuGroup. ‘With this collaboration, we are showcasing more than just technology, we are proving that it’s possible to deliver solutions built with the best modules on the market. We want to pass on to the customer the same confidence we have in this project. Running a real production line in such a demanding environment as a trade show is a challenge, but also an opportunity to demonstrate the level of integration, automation and reliability we can deliver.’

Maxime Bayzelon, president of ETI Converting, added: ‘This collaboration is about giving converters real freedom. The freedom to build the production line they need, with the technologies they trust, and without compromising on performance. By joining forces with Martin, LemuGroup, and Lundberg Tech, we’re showing how non-stop unwinding, coating and laminating, finishing, and end-of-line automation can work as one seamless process. It reflects what converters need most today: the ability to adapt quickly, run efficiently, and grow with confidence. We’re proud of what we’ve built together—and we believe converters will walk away inspired by what they’ll see.’

Karsten Kejlhof, chief commercial officer for Lundberg Tech, concluded: ‘At Lundberg Tech, we believe innovation isn’t just about new technology, it’s about creating solutions that solve real-world challenges. At Labelexpo Europe 2025, we’re proud to demonstrate how automated matrix waste handling can ease operators’ daily work and boost overall equipment effectiveness (OEE) in non-stop production environments. Together with ETI Converting, Martin Automatic, and LemuGroup, we’re not just running a line, we’re showcasing what’s possible when expertise, integration, and a shared commitment to performance come together. It’s the same value we deliver to our customers and partners around the world every day.’