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  • 26 May 2017

Armor hosts ATC in Zhongshan, China

Two new products, AXR TX and AXR EL, were introduced to the 40-plus attendees at the event

Thermal transfer specialist Armor has hosted its latest Technical Club (ATC) meeting in Zhongshan, Guangdong Province, China.

At the ATC, Anson Chen, vice president and general manager of Armor China; Eileen Ang, Armor product manager for the Asia-Pacific area; and Wang Haifei, senior sales manager for both East China and North China, each gave introductions of the latest news and strategic plan of Armor Group, its primary platen ribbon series and priority partner plans concept, 3P (Preferred Partner Program).

Under 3P, all its partners will be divided into three levels – silver, gold and diamond –, and different level of partners will be entitled with corresponding value-added services. Wang Haifei explained: ‘This plan is to reward our priority partners in long term, granting them more advantages in current market competitions and providing them with more powerful supports in daily business. The 3P plan is programmed based on win-win situations and aimed at mutual benefits in order to promote a long-term cooperation with our agents and a progressively but steady growth.’

Two new products, AXR TX and AXR EL, were introduced to the 40-plus attendees at the event, designed for the requirements of the textile and electronics industries respectively.

The Armor China ATC also saw Jonson Yue, RFID business director at Avery Dennison for the Asia-Pacific region, and Dieu Dai, president of the Avery Dennison PS Label College, speak on RFID techniques, and label slitting and coating.

‘ATC has become an important communication platform between Armor and our partners including key customers, and it’s also become one of the major way to hear the feedback of our partners and customers,’ commented Anson Chen.

Read more about ‘Armor’s strategic aims’ in L&L issue 2, 2017, and here


Yolanda Wang is China editor at Labels & Labeling.

With a master’s degree in printing, Yolanda previously worked in the pre-print department at ZRP Group, a leading Chinese printer. She also has two years of editorial experience for ZRP Group’s internal magazine.

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