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  • 20 Oct 2017

Avery Dennison’s final RFID webinar set for December 5

Avery Dennison’s final RFID webinar set for Dec. 5

Continuing their webinar series on RFID technology, Avery Dennison and Labels & Labeling have set the final installment for 09:30 EST on December 5.

The latest presentation will focus on developing a successful RFID business strategy.

Avery Dennison experts DJ Lee and Jeremy Schenof will join Labels & Labeling North America editor Chelsea McDougall to provide tips on how to establish the business case for RFID. Participants can how to identify markets ripe for growth, establish a clear ROI, understand RFID platforms and conversion capabilities and develop products that will meet customers’ needs. Registration for the December 5 webinar can be completed here.

Lee heads the RFID channel sales organization with the objective of creating a solid pipeline of business activity and identifying new growth areas for Avery Dennison RFID beyond apparel. Prior to assuming this role, he worked across a number of divisions at Avery Dennison, from research and development to technical marketing. After graduating from University of Illinois, he earned a Ph.D. in chemical engineering from Ohio State University.

Schenof, who presented the second installment on RFID opportunities, is Avery Dennison’s senior director of RFID solutions, where he is responsible for defining RFID growth strategy, as well as managing key strategic partnerships to foster RFID adoption worldwide. He holds a bachelor of arts degree in public policy from Brown University and a master of business administration degree from the Ross School of Business at the University of Michigan.

To catch up, the first webinar on RFID basics can be viewed here, and the second here.


Chelsea McDougall is group managing editor for Labels & Labeling.

She comes to the magazine with a background in print media. She has won numerous journalism awards and reporting fellowships. Chelsea’s work has been featured on CNN and Huffington Post Live.


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