EFI appoints LPP as Jetrion agent in the UK and Ireland

LPP has more than 50 years of experience in supplying a portfolio of equipment to enhance production of self-adhesive labels and narrow web packaging. EFI joins Flexor, Flexomaid, Rotary Technologies, Teknek, Nikka, CPS and DMS on the list of companies LPP represents in the UK and Ireland.

LPP has been seeking to partner with a digital press manufacturer for a while, and said the opportunity to sell the Jetrion product range will help end users capitalize on the ever-changing market dynamics, with its lower running costs, wide color gamut and durable printing on a broad range of substrates.

‘Our knowledge, experience and customer base complements the capabilities the Jetrion range offers this fast-growing market,’ added LPP managing director Ian Bates.

EFI described the agreement with LPP as a reflection of its commitment to expanding services to customers in the UK and Ireland. ‘From my first meeting with Ian and LPP chairman Les Bradley, the company's credibility in the label and packaging market shone through,’ said Martin Mayo, EFI UK and Ireland sales director. ‘I simply needed to have the best on board. For LPP, adding the Jetrion printers to its portfolio meets real needs in the digital market.’