Environmental Inks, a member of the Siegwerk group and an ink supplier to the narrow web label market in the US and Canada, is rebranding to align the organization’s image with Siegwerk’s global strategy throughout 2016.
This will see Environmental Inks will begin operating under the new brand of Siegwerk Environmental Inks, with the rebrand described as a ‘positive outcome of the company’s continued growth and brand recognition’.
‘Rebranding represents our future,’ said Environmental Inks president Chris Booher. ‘Clients and employees have already gravitated toward us because of our global presence and work. It makes sense for us to adopt the Siegwerk name as our own. We are so much more than an ink manufacture and this represents an important step to better communicate our value proposition. We have some great momentum right now with no signs of slowing.’