I-Con, a multi-channel digital packaging specialist, has launched a new division focused on NFC technology for packaging, point-of-sale and retail environments.
I-Con launched in 2017 as an integration consultancy providing services from consultation, to development and delivery, with a particular focus on the challenges faced when implementing campaigns that feature digital packaging and connective technologies. The I-Conbusiness is a partnership that connects packaging and strategic marketing expertise, integrating expert partners to deliver projects.
This has identified the growing trend for NFC technologies, and has led I-Con to set-up a complete structure to enable the manufacture of NFC connected products and packaging, from the design and production of packaging to the creative development of linked digital platforms and campaigns.’
Lauren Whittaker, co-founder and consultant at I-Con, explained: ‘As we explored the digital packaging market with our customers and partners, it became increasingly clear that NFC will play a huge role in the integration of packaging and digital marketing over the next year.
‘Our complete workflow enables brands to integrate NFC into their products and marketing materials.’
I-Con is closely connected to The Packaging Society, a division of IOM3, and will offer advice and guidance regarding digital packaging as part of The Packaging Society’s Packaging Clinic at the upcoming Packaging Innovations event in the UK on February 28 to March 1.
Kevin Laughton, co-founder and consultant at I-Con and vice chairman of The Packaging Society, commented: ‘We are currently working on a range of projects with medium and large-scale brands that rely on our skills and experiences developed over many years, working closely with similar organizations on a variety of challenging projects. Typically, the more innovative a project the more challenges there are to overcome and as a solution provider that’s what the I-Con business thrives on.’