Italian firm SixTrue has launched a new anti-counterfeiting system that creates a printed fingerprint to allow end users to authenticate products.
The SixTrue system uses ink droplets that are randomly combined with special materials, creating a unique pattern that is then captured as an identifier. It is manufactured using a flexo press from fellow Italian firm De Rossi Vittoriano.
Labels that have been printed in this way are then coded and linked to a specific product set or campaign, creating an anti-counterfeiting tool that is impossible to mimic, according to SixTrue's Guido Dameri.
A mobile application is used to authenticate the fingerprint, and which allows brand owners to provide further marketing and incentives to those authenticating their products.
‘The system creates a unique fingerprint that cannot be replicated, not even by us,’ said Dameri.
‘Counterfeiting is a big issue, but this system creates a way for brands to securely and effectively protect their assets, and to trace and identify where the source of any problem is.’