Rotocon sells 11 machines at Loupe Americas

Rotocon made a strong debut at Loupe Americas, held September 15-17 in Chicago, at booth 719 alongside its North American partner Rotocon USA. The company demonstrated a fully integrated live production line and announced multiple equipment orders secured during the show.

Rotocon USA sold 11 machines during Loupe Americas, spanning its flexographic printing, digital finishing, slitting and converting portfolio, including the complete live demonstration line showcased at booth 719. The orders bring Rotocon USA’s total machine sales to 20 to date, reflecting growing customer interest in Rotocon technology among North American converters. The company continues to develop its local sales, service, spare parts and technical support capabilities as it invests in its long-term presence in the region.

The Rotocon RFP multi-servo, cylinder-based flexo press was the centerpiece of its first Loupe Americas exhibition. The 450mm (17in), 8-color press ran three live demonstrations each day, featuring non-stop unwinding, flexographic printing and non-stop turret rewinding, attracting interest from converters throughout the show and providing an opportunity to see its press architecture, automation and integrated production capabilities in operation.

Other press features showcased at Loupe Americas include a BST web guiding system, Phidastien UV LED curing systems, Erhardt+Leimer SmartScan 200 percent inspection system, Kocher+Beck print cylinders, Polyflex Premedia printing plates, and a Wink SmartGap adjustable anvil system.

Rotocon also secured several equipment orders at Loupe Americas from customers in South Africa and Kenya investing in its label printing presses and converting equipment. One order came from Kenyan converter Express Labels, which purchased an RFP 340 8-color, full-LED flexographic press with peel-and-read, cold foil, sheeter and conveyor units. Express Labels’ Esther Wahome traveled from Kenya to Chicago to sign the order at the show.

'Loupe Americas was an important milestone for Rotocon as we expand our presence in North America,' said the Rotocon board of directors. 'The interest from converters and industry partners confirmed the demand for high-performance, high-value flexographic and converting technology, supported by a strong local team. We are excited about the opportunities ahead for Rotocon USA and our customers in the region.'

Rotocon’s press conference at Loupe Americas drew turnout from industry media, with attendees gathering to hear about the company’s growing presence in the North American market and its latest flexographic technology. Presenters included Michael Aengenvoort (Rotocon), Cooper Ludwig and Jeff Haddad (Rotocon USA) and Sachin Sukhlal (Rotocon), who led a live demonstration of the fully integrated label production line. 

'Converters have been looking for an alternative, and I think the response we received in Chicago speaks volumes,' said Jeff Haddad, national sales director of Rotocon USA and Q360 Group. 'Modern servo technology shouldn’t be financially out of reach, and investing in a new press shouldn’t require compromising on performance, capability, or support. That’s exactly what we’re challenging.'

'What we experienced in Chicago was more than a successful product launch,' said Cooper Ludwig, vice president of Rotocon USA and Q360 Group. 'It validated what we believed from the beginning: the North American market is ready for a new challenger. We’re not simply introducing another press manufacturer. We’re building a complete North American infrastructure around Rotocon, bringing together advanced technology, local expertise, parts, service and a dedicated demonstration and training center. The momentum coming out of Loupe Americas has been tremendous, and we’re just getting started.'