ProMach acquires Mexican label converter Etiflex

It marks ProMach’s first acquisition in the Mexican market, and further expands its labeling and coding capabilities throughout North America.

Etiflex’s 11,500sqm facility in Mexico City

ProMach, a leader in processing and packaging machinery, has acquired Mexican label converter Etiflex.

It marks ProMach’s first acquisition in the Mexican market, and further expands its labeling and coding capabilities throughout North America.

Etiflex, founded in 1981 in Mexico City, is one of the leading converters in Mexico for variable information-printed labels, tickets and RFID labeling. It comes with an extensive portfolio of label converting offerings that serve a broad range of industries, including food & beverage, textile, automotive, personal care, cosmetics, pharmaceutical, and retail and logistics.

'We are pleased to welcome the Etiflex team to ProMach,' said Mark Anderson, ProMach president and CEO. 'Their addition to our business continues the expansion of our label converting capabilities, and it significantly extends our ability to offer a complete portfolio of labeling equipment solutions beyond our existing markets in the United States and Canada.

'This acquisition truly supports our commitment to provide best-in-class labeling and coding solutions and support from a partner that is geographically close to our customers, wherever they are located throughout North America,' Anderson added.

Etiflex and its team of over 500 employees  will join ProMach’s labeling and coding business line led by group president Alan Shipman.

Sergio Shor and Ari Vonderwalde, co-director generals of Etiflex, will continue to lead the Etiflex team, with Shor serving as VP and general manager, and Vonderwalde assuming the role of VP of operations.

'Joining ProMach’s labeling and coding group is an exciting opportunity to continue and expand our original vision that has guided us for over 40 years,' said Shor and Vonderwalde. 'Our philosophy has always been rooted in being a true business partner with strong employee connections and development. We are also proud of our long-standing relationships with our customers and suppliers, and this opportunity will reinforce that effort.'

With go-to-market product brands that also include ID Technology, EPI, Panther, Code Tech and Greydon, ProMach’s labeling and coding business line provides broad spectrum of offerings to customers across North America. 

The company’s vertically integrated product portfolio includes both labels and machinery, which are supported by an extensive network that includes 17 regional sales and service offices, as well as eight existing label converting facilities.

'The addition of Etiflex to our labeling and coding business line continues to underscore the true differentiation of our business by providing exceptional label products and support to our customers, in addition to our labeling equipment,' Shipman said. 'Etiflex brings a trusted industry reputation for providing exceptional quality products, and their geographic footprint will provide tremendous benefits to our current and future customer base in Mexico.

'With this expansion of our growing label production capabilities and reach, we continue to deliver high quality labels to customers faster, because we’re closer. This means real bottom line benefits for them due to shorter shipping distances -- especially for our multinational customers,' Shipman continued.

The company’s label converting facilities provide decorative labels for both high volumes and short runs via flexographic and digital capabilities, blank and shell labels, RFID labels, specialty labels and more.

'ProMach has a proven track record of success and a reputation of investing in its companies to leverage everyone’s strengths, offer more complete solutions, and better serve its customers,' said Shor and Vonderwalde.

This major acquisition follows a spate of others ProMach has made in recent years, including Lofton Label & PackagingJet Label & Packaging and Panther Industries.

Read more about the evolution of Etiflex in Labels & Labeling Issue 1.