Middle East ‘winning business from European and USA markets’

Dunes, the Middle East’s specialized packaging design and branding agency, has predicted that increasing demand for the benefits of localized packaging design development will lead to the Middle East becoming a global hub for the industry.

Clive Howard, general manager of Dunes, said that manufacturers are looking for local solutions to meet the specific demands of the local market: ‘The product here is as good as is available in Europe and the USA both creatively and technically, and the Middle East offers distinct advantages in terms of similarity of language and working week and of course, geographic proximity. As the Middle East packaging market continues to develop we will increasingly see companies who would have traditionally had their requirements met in Europe or the USA seeking to have localized packaging actually developed in the region.’

Dunes has been designing packaging for a range of clients including Nestle, Pepsi, and Almarai since its establishment in 1985. In 2009 it is participating in Gulf Pack for the first time in order to promote its services to manufacturers, suppliers and end users from the Middle East, North Africa, Levant and Sub-Continent regions.

‘Regional FMCG companies are looking to upgrade the quality and sophistication of their packaging and this will lead to increased demand for specialized, world-class packaging design services,’ Howard added.

Fairs & Exhibitions, organizer of Gulf Pack 2009, says that the involvement of organizations such as Dunes in the exhibition demonstrates the commitment to regional growth held by industry stakeholders.

‘Gulf Pack is a truly regional exhibition that caters to the entire range of participants in the printing industry across the Middle East. We are exceptionally pleased to have Dunes, who are truly committed to raising the standard of design services available in the region, participating with us this year,’ said Sue Rothwell, group event director, Fairs & Exhibitions.

Fairs & Exhibitions has teamed up with Labelexpo to organize Label Summit Middle East, which will run alongside Gulf Pack and Gulf Print. Click here for more information.