New HP Indigo Capture Program drives business growth

HP has announced that its North American HP Indigo Capture program has emerged as a ‘key driver’ for HP Indigo customers’ revenue and profit growth since its 2006 launch.  Expanding its offering of business development tools, training and programs, Capture is now adding a new Affiliate Program that provides free shipping and discounted prices for HP Indigo customers purchasing HP products including computers, networking solutions and more available through the HP online store.  

HP presented its Capture program achievements, as well as unveiled details of the new HP Indigo Affiliate Program, in a keynote session during the second annual Digital Solutions Cooperative (Dscoop) conference at the Saddlebrook Resort outside of Tampa, Florida.

‘The HP Indigo Capture program was created to help our customers advance their businesses, and we are excited with the momentum the program has in the market,’ said Francis McMahon, director of marketing, US graphic arts business, HP. ‘Our customers also value the thriving, active community of Dscoop, where they can share best practices and collaborate on growing their share of the digital printing market.’

Through Dscoop, the HP Indigo Capture program offers an extensive digital printing educational program. Capture emphasizes ongoing education beyond press pre-sale and start-up phases, providing avenues for established HP Indigo customers to enter new markets, develop more sales, and earn more profits.