‘Name It’ allows customers to personalize a label

US-based R Solutions has unveiled a development which allows customers to personalize any beverage container with their own mark, without using a writing instrument and without damaging the label. 

‘Name It’ uses a thin layer of paraffin wax sandwiched between two layers of plastic to create a writing window.  A consumer simply puts pressure on the label with their finger nail to write a custom message. Peeling back the top layer of plastic erases the message; the process can be performed again and again.

This labeling tool is simple and inexpensive to license and produce, allowing companies to offer added value to labeling projects with minimal increase in production expenditures.

Pictured: The consumer simply puts pressure on the label with their finger nail to write a custom message