Appvion launches Mission Zero portfolio of sustainable products

Appvion has launched Mission Zero, an umbrella brand for new products engineered to enhance sustainable packaging design by providing functional materials and systems that are addressing key issues of sustainability and recyclability.

Appvion launches Mission Zero portfolio of sustainable products

According to the company, Mission Zero products are designed to enable transformation, innovation, and optimization in the paper packaging value chain, and provide for a closed loop system and circular economy for consumer packaging, food service, industrial packaging and communication papers.

‘First in line under Mission Zero will be an innovative recyclable cup stock for hot and cold beverages that meets widely recognized industry standards for sustainable packaging in food and beverage, most notably the use of renewable, recyclable and responsibly sourced materials,’ said Jorg Schneewind, president of Appvion.

‘The new portfolio shows Appvion’s continued commitment to, and progress of our environmental, social and economic initiatives, while providing our customers and brand owners with product solutions that support stated goals for positive environmental impact,’ added James Taylor, director of business development—packaging and specialty coatings.